Graphic Design-Jack-Of-All-Trades | graphic multimedia

Using visual communication to make a success of your business Commercial art has proven itself worthy within the business sector. Whereas traditional art or ‘The Arts’ such as fine art for example, is often considered an expensive hobby instead of a stable career path. Commercial art differs considerably. Gone are the days when teachers would encourage their pupils to only pursue a career in Mathematics or Science. There is a future in the visual communications industry too. Since the demand for creative skills are so great within the business sector, it has become very apparent that commercial art plays a huge role in the success of many lucrative industries and businesses. Nonetheless, how can graphic design enable your business to enjoy continual growth and success? What valuable skills can a graphic designer offer your business?Perhaps it’s best to establish what Graphic design entails. Graphic design is the art of combining text and graphics to communicate an effective message using logos, graphics, brochures, newsletters, posters, signage and any other type of visual communication.o Graphic Designers find employment within advertising agencies, design studios, the public sector, reproduction houses, video and film labs, printers, newspaper, periodical, book and directory publishers. Designers can also be found working in engineering service industries or management, scientific and technical consulting firms.o These skilled creatives are able to produce computer graphics for computer systems, design firms or motion picture production firms.o Basic responsibilities include; developing the overall layout and production design of magazines, newspapers, journals, corporate reports and other publications
o As well as producing promotional displays and marketing brochures for products and services, designing distinctive logos for products and businesses and developing signs and signage systems or environmental graphics for business and government.o Graphic Designers are also able to develop material for web pages, computer interfaces and multimedia projects, as well as producing credits that appear before and after TV programs and movies.
This proves that whatever your business or expertise, you’ll most likely require the services of a Graphic Designer at some point…How do Graphic Designers contribute to the world of business?To develop a new graphic design the needs of the client need to be determined. The message the design should portray and its appeal to customers or users for example. Graphic Designers consider cognitive, cultural, physical and social factors in planning and executing designs for the target audience.Does a logo have an effect on your business?A well designed logo also facilitates the process of professionally designed stationery, signage, web sites, television, brochures, etc. If you present a poorly designed logo or you don’t even have a logo, human nature tells people that you may not be doing so well and therefore not worth doing business with. Important factors to keep in mind; Ensure that you can fax the logo to someone and still read it; practice on a dummy letterhead. Consider what the logo may be applied to, paper, clothing, signage, vehicles, etc. This can affect the way the logo is designed and whether it should be a simple block color or complicated with small type which may not transfer to t-shirts well.What impact does package design have on a product? Product packaging can be the most important aspect of your consumer product. Packaging design conveys to the consumer the most important features of your product and ensures that your product makes a great impression and is more visible amongst a myriad of bland counterparts.
How can a professionally designed brochure add to the image of your business?
Brochures are a great way to package a lot of information about yourself, your business and expertise into a format that is easily mailed or handed out at a business meeting or given to current clients to pass on to possible referrals. Using a Graphic Designer can free you from having to make all decisions about your brochure by yourself. A Graphic Designer will see the brochure from concept through to successful completion.Various disciplines within design (To mention but a few)Advertising Design is essential. Your advert has to be good enough to both catch your target audience’s attention immediately and ‘sell’ your product or service to them.
Direct Mail Design is often thought of as the ‘spam of the post’. However, it provides a snippet of information about your company to a vast audience. Even though the return on mailers is often small, if you do a mail drop of 10 000 and get a return of 5% then that means you have a response from a potential 500 new clients. The design of your direct mail has a substantial impact on its success. If your design does not immediately capture your recipient’s interest and imagination, your direct mail will most likely be overlooked…Packaging Design can change the perception that your target market has of your product for the better. Whatever the product, the packaging needs to work within the client’s corporate style and marketplace. If your product is vying for shelf space in the retail market, you need to ensure that your clients see your product before your competitors captures their interest.
Visuals can help your target market to connect with your product or service. Visuals can speak to your audience because they make an impact. One thing’s for sure though, visuals and design has something valuable to communicate. Your business can benefit greatly from these lucrative creative skills. Perhaps, you should leave it up to the professionals.

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Intermodal Freight Transport – An Integral Part of America’s Economy | transportation

Why Use Intermodal Shipping?Intermodal freight transport or rail plus freight as it is commonly referred to as, can be a very cost effective and efficient method for shippers needing to transport freight over long distances, generally 750 miles or more. Many companies use inter-modal shipping to move freight in an efficient, cost effective, and environmentally friendly manner.What is Intermodal Shipping?The concept of inter-modal shipping is not hard to understand. At its core it consists of freight being shipped in containers specifically designed for transport by railroad over long distances. The freight is loaded into the containers and transported to rail yards. The containers are then loaded onto flat-cars and transported to other rail yards near their intended destination. Finally, the containers are off loaded onto delivery trucks and transported to one or more delivery points. Because the freight itself within the container is not being handled between mode changes (ship, rail, and truck), the risk of damage or loss is greatly reduced. By reducing the amount of touches their cargo receives, companies have reported less damage, greater security, and increased overall shipment speeds.Additionally, due to the reduced fuel cost compared to OTR (over the road) truck only shipments, inter-modal freight shipping provides an attractive transportation alternative to OTR trucking for shipments being transported over longer distances. Companies using OTR trucking to transport products from coast to coast should consider inter-modal freight as a shipping option.Additional benefits of inter-modal freight shipping include reduced traffic congestion, reduced motor vehicle accidents, and reduced burden on our overburdened transportation infrastructure. One inter-modal train can replace as many as 280 trucks and can save as much as 20 percent on shipping costs. Fewer trucks mean smaller carbon footprints, fewer emissions, and an overall cleaner environment. According to a study by the Federal Railroad Administration, almost one billion gallons of fuel can be saved each year just by moving 10 percent of long-haul freight from truck to rail.Efficiency and InteroperabilityThe key to efficiency and interoperability in inter-modal shipping lay with the shipping containers.All goods are shipped in containers that have been standardized by the International Organization for Standardization (ISO). ISO containers are steel boxes that come in various shapes and sizes to ensure goods and materials are delivered securely and safely. Also referred to as inter-modal transport units, containers are loaded and sealed intact onto railroad cars, ships, planes and trucks using specially designed handling equipment which allows these containers to be easily transferred between all modes of transportation. Containers come in standard 20 to 40 foot sizes and can hold around 30 tons of cargo. Temperature controlled shipping containers are used to ship temperature sensitive products such as foods, pharmaceuticals, and chemicals and help maintain product freshness and efficacy.ChallengesIntermodal shipping and distribution of containerized goods can present some challenges to need to be addressed to facilitate a smooth shipping experience from origin to destination. In fact it requires seamless and integrated coordination of resources throughout the various transportation modes. Any lack of co-operation between the different modes of transportation must be completely removed to ensure the most efficient movement of goods throughout the supply chain.ConclusionInter-modal freight transport combines the best attributes of both truck and rail shipping, and is responsible for the movement of billions of dollars of products across the country each and every day. When used over long distances, inter-modal freight shipping can cut fuel use and greenhouse gas emissions, compared to over the road truck only shipping.From temperature controlled products, dry goods, electronics and more, intermodal shipping is integral to the American economy.